Letter from the Editor
“More” has been the promise of generative AI ever since it went mainstream: More productive. More efficient. More creative. But are we?
If you’re an early adopter, you’ve likely changed your habits to make AI a routine part of your workflows. But for most, the promise of increased productivity through generative AI remains just that: A promise.
That’s about to change.
While AI has been blossoming across software, it’s now infused into the hardware, ushering in a new era of AI-powered devices. And trust us, this is a story of epic proportions.
Intuitive, personalized and blazing fast, next-gen AI PCs will redefine your experience with generative AI — and with your work.
It’s been a long time since there’s been this much excitement about PCs. It’s enough to make both our technologists and general knowledge workers giddy. Why?
Perhaps it’s because we see the proximity of fantastical imagination closing in on reality. Next-gen AI devices will become as commonplace as droids in Star Wars.
These are not just figments of sci-fi imagination but tangible tools enhancing our human capabilities. Just as droids like R2-D2 and C-3PO support their human counterparts in epic adventures, AI will become our steadfast companion in the quest to be more creative, more productive and even more sustainable.
This is an exciting moment in time when technology is truly a partner in our journey, promising a future where the force of human ingenuity is amplified by the power of artificial intelligence.
P.S. I hope you enjoy our cheeky tributes to the Star Wars series sprinkled throughout this issue.
Sincerely,
Rachel HowardEditor-in-Chief and Director of Global Brand & Communications, Insight
Managing editor: Jillian VinerProduction manager: Shika WijesundaraCopy editor: Jesse ReevesWriters: Justin Morris, Joseph Slade, Shelby Payne, Jarrod Piper, Tre Powers, Jillian Viner, Lauren Wait
Contributors: Amol Ajgaonkar, Mike Gaumond, Meagan Gentry, Rob Green, David McCurdy, Joyce Mullen, Jeremy Nelson, Juan Orlandini, Jason Rader, Matt Skaff, Carmen Taglienti, Miles WardArt director: Chris ReddochArt & production managers: Charles Cruz, Rovi SiaArt & design: Charles Cruz, Calvin Dar Juan, Mervin Lorenzo, Anthony Ubrano, Rovi SiaCover art: Bret Jurgens
Video: Roberto Aldrete, Treyvon Thomspon, Andy RoberstonSocial media: Josette D'Espyne, Jarrod PiperPublic relations: Shelby Payne, Scott WaltersAdvertising: Kalene Harkey
