To push those 30 billion recommendations to people like you and me (you know, those little ads you see when you’re reading a web page and a pop-up recommends a product you might like based on something you just looked at?), Taboola had to find an exceptionally high-performance computing system. One that could continuously train and run advanced AI models at the same time. Machines that could pick up the behavioral patterns of Taboola’s customers, analyze those patterns — and from them, make buying recommendations.